Seperti biasa, bangun kesiangan, seduh kopi, bakar rokok dan browsing sana sini, akhirnya nemu artikel yang menjawab pertanyaan saya selama sebulan terakhir ini. Ya, mengenai update algoritma google yang 1 bulan ini banyak dibicarakan di berbagai forum webmaster, banyak yang menyebutkan sebagai update tidak resmi, dan ada juga yang tidak yakin google melakukan update. Tapi artikel yang saya temukan akhirnya menjelaskan semuanya, setelah sebelumnya ada Pinguin dan Panda, sekarang resmi google memberi istilah Hummingbird untuk algoritma terbarunya.
Apapun itu namanya, upadate tersebut telah membuat saya remuk selama 1 bulan. Berikut informasinya:
Google has unveiled an upgrade to the way it interprets users’ search requests. The new algorithm, codenamed Hummingbird, is the first major upgrade for three years. It has already been in use for about a month, and affects about 90% of Google searches. At a presentation on Thursday, the search giant was short on specifics but said Hummingbird is especially useful for longer and more complex queries. Google stressed that a new algorithm is important as users expect more natural and conversational interactions with a search engine – for example, using their voice to speak requests into mobile phones, smart watches and other wearable technology.
Hummingbird is focused more on ranking information based on a more intelligent understanding of search requests, unlike its predecessor, Caffeine, which was targeted at better indexing of websites. It is more capable of understanding concepts and the relationships between them rather than simply words, which leads to more fluid interactions. In that sense, it is an extension of Google’s “Knowledge Graph” concept introduced last year aimed at making interactions more human. In one example, shown at the presentation, a Google executive showed off a voice search through her mobile phone, asking for pictures of the Eiffel Tower.
After the pictures appeared, she then asked how tall it was. After Google correctly spoke back the correct answer, she then asked “show me pictures of the construction” – at which point a list of images appeared. Big payoffs? However, one search expert cautioned that it was too early to determine Hummingbird’s impact. “For me this is more of a coming out party, rather than making me think ‘wow’, said Danny Sullivan, founder of Search Engine Land.
“If you’ve been watching this space, you’d have already seen how they’ve integrated it into the [predictive search app] Google Now and conversational search. “To know that they’ve put this technology further into their index may have some big payoffs but we’ll just have to see how it plays out,” Mr Sullivan said. The news was announced at an intimate press event at the Silicon Valley garage where founders Sergei Brin and Larry Page worked on the launch of the search engine, which is fifteen years old on Friday.
At the event, the search behemoth also announced an updated search app on Apple’s iOS, as well as a more visible presence for voice search on its home page.
Google on Thursday announced one of the biggest changes ever to its search engine, a rewriting of its algorithm to handle more complex queries that affects 90 percent of all searches. The change represents a new approach to search using Google and required the biggest changes to the company’s search algorithm since 2000.
Now, the world’s most popular search engine will focus more on trying to understand the meanings of things and the relationships among them, as opposed to the company’s original strategy of matching keywords. The company made the changes, executives said, because Google users are asking increasingly long and complex questions and they are searching Google more often on mobile phones with voice search.
“They said, ‘Let’s go back and basically replace the engine of a 1950s car,’” said Danny Sullivan, founding editor of Search Engine Land, an industry blog. “It’s fair to say the general public seemed not to have noticed that Google ripped out its engine while driving down the road and replaced it with something else.” Google announced the new algorithm, called Hummingbird, at a press event to celebrate the search engine’s 15th birthday. The event was held in the garage that Google’s founders rented when they started the company.
Yet Google revealed few details about how the new search algorithm works or what it changed. And it said it made the change a month ago, though consumers may not have noticed a significant difference in search results during that time. Google originally matched keywords in a search query to the same words on Web pages. Hummingbird is the culmination of a shift to understanding the meaning of phrases in a query and showing people Web pages that more accurately match that meaning.
Google had taken other, smaller steps toward this. The Knowledge Graph, introduced last year, understands the meanings of and relationships between things, people and places, which is known as semantic search. It is why a search for Michelle Obama, for instance, shows her birthday, hometown and names of family members, as well as links to people like Hillary Clinton and Joe Biden. The new algorithm also builds on work Google has done to understand conversational language, like interpreting what pronouns in a search query refer to.
Hummingbird is a way to extend that to all Web search, not just to results related to the entities included in the Knowledge Graph. It tries to connect phrases and understand concepts in a long query. The outcome is not a change in the way Google searches the Web, but to the results that it shows. Unlike with some of its other algorithm changes, including one that pushed down so-called content farms in search results, Hummingbird is unlikely to affect certain categories of Web businesses noticeably, Sullivan said. Instead, Google believes users will see more precise results.
Google announced a few other, more minor changes to search. It is changing the visual layout of mobile search to better suit phones and tablets. People can now compare two things, like butter and olive oil, or corgis and pugs, in search results. And with a new app for Apple devices, people can set reminders on an Android device at home and receive them on an iPhone later.
Yang bikin heran, sudah 1 bulan yang lalu google melakukan update, tapi announced baru sekarang. Mungkin karena hari ini bertepatan dengan hari ulang tahun ke 15 google. Entahlah, yang jelas google semakin ganas (berdasarkan efek bulan lalu), ataukah efek yang saya rasakan selama ini bukanlah hasil yang sebenarnya?
Update kali ini sangat berbeda dengan update yang sebelumnya, kali ini lebih tepat jika disebut ganti mesin dibanding menggantikan panda atau pinguin. Tapi ini bukan masalah bagi saya (hanya sedikit :D) yang jelasnya update yang terus menerus dilakukan google tujuannya jelas, untuk memerangi spammer. Jadi mulai hari ini, tidak ada lagi istilah panda atau pinguin, yang ada adalah Hummingbird.